The journey of YOHO Workplace Strategy began with a team of experts who have advised and worked closely with CxOs and Senior Executives to enhance business performance. With diverse backgrounds spanning various industries and business functions, we came together driven by three key factors:
We are deeply passionate about partnering with companies that recognize the immense value of their people. By prioritizing their well-being, businesses can truly deliver outstanding value to customers and stakeholders.
Recent global events have reshaped the way we work and collaborate. From Covid, to innovations in AI, to geopolitical shifts, we are witnessing lasting transformations. It became clear that adapting to these changes is essential for sustainable growth in uncertain times.
By protecting people, equipping them with tools, technologies and skills, and optimising work environments, we empower businesses to thrive. Our focus on productivity, efficiency, and safety ensures consistent, remarkable outcomes.
Through rigorous research, bespoke studies, and in-depth analysis, we have uncovered invaluable insights that drive our approach:
To stay competitive, businesses must embrace change to adapt their working practices to cater for reductions in worker connectivity, and the exponential evolutions in AI technology.
Past trends and data that once guided decisions are no longer reliable in today’s dynamic environment, and new evolutions in AI introduce a whole new paradigm of unknowns.
Global businesses increasingly recognize the significance of employee wellbeing and productivity, as they directly impact overall company performance.
We understand that company executives need practical solutions that drive results without disrupting day-to-day operations.
Our solutions are tried, tested, and endorsed by industry peers, providing senior managers with confidence and peace of mind.
We assist team leaders in adapting to the challenges of managing remote teams by providing them with the necessary skills and support.
Employees face new obstacles to their productivity, regardless of their work location, as well as new tools and technologies which enhance it. We are here to provide guidance and assistance to help them succeed.
Unlocking potential, driving growth: Our expertise in action”
At YOHO, we collaborate with management teams of ambitious companies, empowering them to grow and thrive in today’s challenging global economy. Our Leadership Team consists of individuals who have founded or co-founded start-ups, giving us firsthand experience with early-stage ventures, as well as managing medium-sized national businesses and larger multinational organizations. We understand that attracting and retaining top talent while satisfying customers and stakeholders is a critical priority.
Meet our leadership team
Meet our visionary leaders guiding your path to success.
I am passionate about delivering quantifiable returns and about fostering exceptional customer service. I enjoy instilling a culture of integrity, honesty and a ‘can do’ attitude into all the teams I work with. I have operated on the executive and advisory boards of several companies including those of clients, often as an interim director, filling a critical skills gap.
I love sport of all kinds, am a keen squash player and welcome any opportunity to spend time with people who have vested themselves and their energy into a hobby, past time or a new business innovation about which they are passionate.
Developing and running the sponsorship and promotions division, producing a range of award-winning campaigns advising a portfolio of global clients including P&G, Vodafone and Diageo, on broadcast strategy and deployment.
Following this I was a co founder at ‘The Big Shot’, a brand funded programming agency where, as and Client Services Director, I advised clients on programme format, production, placement and promotion. Our leadership and innovation in each of these disciplines resulted in us winning a wide range of clients such as Harper Collins, 3M and Pringles and securing the global creative account of the Association of Tennis Players (the ‘ATA’).
Since 2015, as a senior advisor and hands on Creative/Commercial/Marketing Directors, my passion for new innovations and early-stage businesses has focused my energy on helping entrepreneurs create and grow their brand equity. These are the experiences and expertise I have been exploiting as Commercial Director on behalf of YOHO since early 2020.
I am a keen musician (with far too many guitars), a passionate vegan cook (my chana masala has been described as ‘rather special’) and I am an active and an enthusiastic member of my local theatre community.
During this time, I developed a keen interest in new technologies and working methodologies which enhance and improve employee and organizational performance. This led me into the retail sector. More recently I managed the transition of a large bricks and mortar organisation into a thriving eCommerce business, requiring relentless experimentation and innovation. Working as Chief E-commerce Officer of a successful retail business taught me to relish the challenges of building and upskilling teams to functional efficiently, effectively and productively – despite growing uncertainties in the political and economic landscape.
Having invested in, and co-founded, YOHO with Grant, I now enjoy using my experience to help our clients maximise their employee productivity and company performance.