Driven by Insight.
Introducing YOHO Workplace AI Strategy – Optimise your organisation’s productivity and operational efficiency with efficient use of AI technologies for exceptional results, with YOHO Workplace AI Strategy.
The journey of YOHO Workplace AI Strategy began with a team of experts who have advised and worked closely with CxOs and Senior Executives to enhance business performance. With diverse backgrounds spanning various industries and business functions, we came together driven by three key factors:
Shared Passion
We are deeply passionate about partnering with companies who value of their people and the process and tools they are given to do their job. By ensuring the technology and systems employees use is constantly reviewed and fit for purpose, businesses can truly deliver outstanding value to customers and stakeholders.
Realisation
Recent global events have reshaped the way we work and collaborate. From Covid, to innovations in AI, to geopolitical shifts, we are witnessing lasting transformations. It became clear that adapting to these changes is essential for sustainable growth in uncertain times.
Belief
By helping you equip your people with the right tools, technologies and understanding of AI, we empower businesses to thrive. Our focus on productivity, and AI augmented operational efficiency, ensures consistent, remarkable outcomes.
Our approach
Our approach to all our services is driven by a combination of rigorous research, in depth analysis and a wealth of past experience working with business leaders to improve the way their organisation’s function and operate:
Evolving Business Dynamics
To stay competitive, businesses must embrace change to adapt their working practices to cater for evolving global economic factors, new environmental considerations, political instability, restrictions on how we partner and who we partner with, and the exponential evolutions in AI technology
Unstable decision-making platforms
Past trends and data that once guided decisions are no longer reliable in today’s dynamic environment, and new evolutions in AI introduce a whole new paradigm of unknowns.
Time-efficient
We understand that company executives need practical solutions that drive results without disrupting day-to-day operations.
Proven solutions
Our solutions utilise proven, best in class Artificial Intelligence technologies, combined with more than 3 decades of team experience delivering productivity and operational efficiency improvements for businesses, on a global scale.
An Ever Changing Landscape
Recent events have taught us that the only certainty in business is constant and accelerating change – from interest rates, to trading economics, to the environment, political upheaval and disputes over international boundaries, so many of the factors influencing the way our companies function are continually evolving, at pace.
Leveraging the power of AI augmented tools and data analytics presents us with the best chance of keeping abreast of change, enabling us to adapt whilst minimising risks and the associated fall out for our organisations.
Unlocking potential, driving growth: Our expertise in action”
At YOHO, we collaborate with business leaders, empowering them to accelerate company growth and to thrive in today’s challenging global economy. Our Leadership Team consists of individuals who have founded or co-founded businesses from start-up to profit. So we have first hand experience working with senior execs from early-stage ventures through to large multinational organizations. We understand that ensuring operational efficiency, while satisfying customers and stakeholders, is a critical priority for every organisation regardless of size or tenure.
Driving Performance with AI
YOHO is a research driven consultancy and Conjecto are experts in AI and data analytics. Together we help businesses understand the factors influencing or limiting company performance. Our focus is delivering bottom line savings and improved margins through AI powered change initiatives.
Latest news
Meet our leadership team
Meet our visionary leaders guiding your path to success.
I setup YOHO with Marcello because we both share a passion for helping companies improve their productivity and financial performance. Prior to YOHO we had both worked in senior roles for large companies and established ventures from scratch. The scars we share come from working through the pitfalls of creating and building new businesses, as well as helping navigate large, multi-national organisations through a myriad of critical issues and challenges.
YOHO is the product of a shared passion for the promise new technology brings to improve our World and the companies we run – so long as it is well governed and controlled. I have spent more than quarter of a century in the technology sector in a variety of roles, starting out in software development before moving into tech consulting and business process restructuring. Over the years I have advised the senior executives of major corporations, in agendas spanning more than 190 countries.
Today YOHO’s focus is the application of new, AI augmented, technology solutions to address the challenges of optimising operational efficiency and maintaining margins. Our global economy is fraught with increasing costs, scarce resources, supply chain turmoil, disruptions in consumer trends, and political and fiscal uncertainty - YOHO can help.
Marcello, Renilton, myself and our team work with driven business leaders, ambitious to accelerate profitable growth, to help them create effective strategies for the safe and ethical use of Artificial Intelligence, and to deliver measurable efficiencies to the bottom line. We will only engage in agendas where we are 100% confident our results will exceed the time and money invested in the help and support we provide.
Outside of work I love sport of all kinds, am a keen squash player and welcome any opportunity to spend time with people who have vested themselves and their energy into a hobby, past time or business about which they are passionate.
I hope a few of you are reading this ….
As Director of Business Strategy and Development, my role at YOHO is to lead the company’s expansion into new territories, strategically position the organisation in new markets, and to consult with business leaders and industry partners on the latest evolutions in AI technologies.
Over the last 25 years I have worked for a number of big brands and negotiated, and delivered, technology solutions to major international corporations including Siemens, GE, Alstom and Iberdrola among others. I have also started, or co-founded, and run several new ventures spanning a range of industry sectors and geographies. In the process I have learned how critical operational efficiency is to manage and grow margins, and sustain profit.
Having experienced the challenges first hand, I co-founded YOHO with Grant to exercise my passion to find and help clients resolve issue created by operational inefficiencies and diminishing margins. To do so we deploy the best and latest AI augmented process mining tools to visualise the way their organisations operate today, then agree and execute a plan to reduce duplication, automate key tasks, optimise operational efficiency, reduce overheads and improve margins.
The expertise I bring to YOHO is in Data Analysis and the application of technologies, such as AI, to improve company performance. My grounding in technology originates from a combination of formal study and practical experience working with a number of large clients, covering multiple industry sectors.
I gained a Masters in Computer Science at the University of Florida (USA), an MBA from COPPEAD UFRJ, Brazil and a Bachelor of Computer Science from UFC, Brazil.
During more than 25 years of professional experience, I have worked as a consultant and senior executive in a number of high-profile companies, both in my home country of Brazil, and abroad. Much of my experience derives from the implementation of solutions based on machine learning algorithms, data discovery via interactive data visualization analysis, predictive and prescriptive models, and cognitive and genAI based, applications and interfaces.
In a World becoming increasingly data centric by the day, leveraging the latest technology to monitor trends, improve the efficiency of our internal processes, and to inform our decisions, has become critical to continued profitable growth and, in some cases, survival.
In my downtime, I enjoy all kinds of sports, particularly tennis and football. I'm also deeply interested in social sciences, and enjoy reading, specifically thought-provoking books and articles which explore the relationship between human behaviour, economics, and our society.
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FAQs
What makes YOHO different from a large consultancy or technology vendor?
YOHO is a research-driven business intelligence consultancy, not a technology vendor. We don’t sell software licences or earn commission on technology recommendations – our only interest is getting AI right for your business. We bring the strategic rigour and depth of research you’d expect from a major firm, with the responsiveness and senior attention that only a focused specialist can provide. We are not Accenture – and we don’t charge Accenture fees.
What size of business do you typically work with?
YOHO works primarily with UK mid-sized businesses – typically 50 to 500 employees – where AI adoption is a board-level priority but internal AI or data capability is limited or absent. We also work with larger organisations on specific projects. If you’re a smaller business with a clear AI ambition, speak to us – we can usually scope something appropriate.
Do you specialise in specific sectors?
YOHO works across sectors, but has particular depth in financial services, professional services, retail and distribution, and healthcare. Our competitive benchmarking and sector briefing capability means we maintain active research across a wide range of UK industries. If you’re unsure whether we have relevant sector experience, ask us – we’ll be direct with you.
How do we get started with YOHO?
The first step is a short discovery conversation – typically 30–45 minutes. There is no charge and no commitment required. We use that conversation to understand your business, your priorities, and where we can genuinely add value. If there’s a good fit, we’ll outline a clear scope and next steps. Book directly via the button on this page.
